Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.
US novelist (1902 - 1968)
David is always "brimming with ideas" and has introduced a number of innovative solutions to old problems. He helped to developed the off season product at Gleneagles and created the Glamis Castle "winter opening" product, now one of the most successful in the Industry. For five years he was a member of the Scottish "Tourism Innovation Group", serving on the Sustainability and the Technology sub groups. As the secretary of "TRACKS" a community access charity he was one of the original architects of the "Loch Leven Heritage Trail" now one of the most successful Tourist Attractions in Kinross shire. He has been involved in several collaborative groups and established the "Great Scotland" consortium in 2004.
A really useful tool for developing your business, attracting new customers, engaging with other businesses and motivating your staff. But best of all, it will save you money and there is plenty of assistance out there to help you. Having gone through the process himself, David can help you take advantage of this effective marketing tool.
Extending the Season
If you close down during the winter you may be losing out on a potentially lucrative market. If carried out strategically, winter opening will be good for your business, for your suppliers, other local businesses, will create jobs and help you retain key staff. But it also helps our Tourism industry, because the more of Scotland that can stay open, the more attractive it will become as an off season destination.
David has plenty of first hand experience and success in this area and can help you grow your off season business.
Developing Off Season Events
Christmas, Halloween, Hogmanay, Burns night are all powerful marketing opportunities for your business and there are many more potential events which could help you through the quieter periods. David has considerable personal experience in this area from running small local parties to large international events based in Cities. Such events are the key to your successful, off season business development - we can help you with yours.
Scotland had a poor reputation for its food once but not anymore. Everywhere you look, Scotland has wonderful local produce and by using and promoting it properly you can considerably enhance your profit margins. Having run his own award winning restaurant and profitably promoted local produce to the wider Tourist market, David can help you ake advantage of this opportunity.
Is constantly evolving and unless you keep ahead of new innovations your business will be left behind. We can assess your business needs, provide you with a good overview of the subject and if necessary, provide an expert on particular issues. David has commissioned office network systems, Electronic Point of Sale, reservations and communications systems and can help you with yours.
Social Media for Business
This recent innovation is now being used extensively by visitors and you would be well advised to become engaged with it, even at its most basic level. We are able to offer marketing advice and coaching on how to get the most out of this new media.
Developing New Markets
As a global industry, Tourism has been growing year on year and will continue to do so. But your own "traditional" markets will change over time and you cannot rely on them forever. One of your most important and developing markets is right on your doorstep. You need to continually innovate and adapt to meet the needs of an ever changing market place - we can show you where to look.
By working with your colleagues in the industry you can share resources and create greater marketing opportunities. Your local competitor could be a business opportunity - we can show you how.
Are all around you - sometimes it just needs another set of eyes to see them.
Small opportunities are often the beginning of great enterprises.
Greek orator & politician in Athens (384 BC - 322 BC)